Combate Americas Names Jaqueline Hernandez President
Hispanic fight promotion Combate Americas announced today the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as the organizations new President*.
In this role, Hernandez will oversee the entire business apparatus and P&L of Combate Americas. She will be responsible for driving the company’s continued global expansion, expanding multi-platform distribution channels and geographic regions for the company’s growth plan, negotiating media rights and developing a world-class MMA Sports & Entertainment enterprise and brand name.
“The intersection of cultures and new identities around the world - including the US - has propelled today's young generations to be rule breakers, culture benders and trendsetters," said Hernandez. "I'm excited and honored to join Campbell and the Combate Americas team because we are committed to ensuring new generations see themselves reflected in its fandom. Our audiences and the heroes who bring our franchise to life are the spirit of Combate."
Hernandez has played integral roles at major worldwide corporations, including Chief Marketing Officer of NBCUniversal Hispanic Enterprises; Chief Operating Officer of Telemundo Enterprises and Publisher of People en Español and Teen People. Most recently Hernandez was President and Founder of the strategic consulting firm, The M²Z Group where she took on Combate Americas as her first client.
Throughout her career, Hernandez has earned various industry awards, including FORTUNE’s Most Powerful Latinas (2017), The Top CableFAX 100 Players (2016), the PromaxBDA Brand Builder of the Year (2013), The Hollywood Reporter’s Power 100 Women in Entertainment (2013 & 2012), Broadcast & Cable’s Wonder Women (2013) award, and was named one of Advertising Age’s 100 Most Influential Women in Advertising.
We're thrilled to see a woman as president of a major mixed martial arts organization, let alone a woman as accomplished as Hernandez!
*information taken directly from press release from Combate Americas